๐๐ ๐ฒ๐จ๐ฎโ๐ซ๐ ๐๐จ๐ง๐ฌ๐ข๐๐๐ซ๐ข๐ง๐ ๐ ๐๐๐ซ๐๐๐ซ ๐๐ฌ ๐ ๐๐ซ๐ข๐ฏ๐ข๐ง๐ ๐ข๐ง๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐จ๐ซ ๐๐ง๐ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐ฆ๐๐ฑ๐ข๐ฆ๐ข๐ณ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ซ๐ง๐ข๐ง๐ ๐ฉ๐จ๐ญ๐๐ง๐ญ๐ข๐๐ฅ, ๐ฅ๐จ๐จ๐ค ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ข๐ฌ ๐จ๐ฉ๐ญ๐ข๐จ๐ง!
Are intensive courses Good or Bad for business?
Intensive, semi-intensive and crash courses basically mean the same thing, regardless of how instructors dress them up. Itโs a block of lessons over a few weeks!
Now they are very popular with learners in 2024, and a lot more profitable than weekly lessons.
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๐ข๐ง๐๐ข๐ง๐ ๐ญ๐ก๐ ๐๐จ๐ฐ๐ง๐ฌ๐ข๐๐๐ฌ ๐ญ๐จ ๐ข๐ง๐ญ๐๐ง๐ฌ๐ข๐ฏ๐ ๐๐จ๐ฎ๐ซ๐ฌ๐๐ฌ ๐ข๐ฌ ๐๐๐ฌ๐ฒ ๐ญ๐จ ๐ฌ๐ฉ๐จ๐ญ:
โข You have less control over the outcome: People learn at different levels, so itโs difficult to gauge the exact number of lessons they will require.
โข Building a course: In times like 2024 finding test dates isnโt easy so you may need to enlist the help of the cancellation specialists.
โข Unreliable bookings: People will take up your time inquiring about courses, but after your hard work putting dates together, they disappear without trace.
โข Cancellations: The bug bear of any industry, whether youโre a builder, plumber, electrician, or driving instructor, cancellations will leave a dent in your pocket.
There are many more downsides with intensive courses, too many to mention here.
But, if you found a system that could ๐ฆ๐๐ฌ๐ฌ๐ข๐ฏ๐๐ฅ๐ฒ ๐ข๐ฆ๐ฉ๐๐๐ญ ๐ญ๐ก๐ ๐๐จ๐ฐ๐ง๐ฌ๐ข๐๐, intensive lessons can be a very profitable way to earn a living.
But you would need to consider the following conditions:
โข Finding the right students.
โข Offer a maximum course of 20 hours.
โข A clear cancellation & refund policy.
โข A stacking system, so when someone drops out you bring another learner forward.
โข To do it properly you might need to become an intensive course only instructor to make it work.
The benefits if you are honest and market these courses properly, means you would earn a far higher income, working fewer hours, with virtually zero travel time, and have more reliable students.
Another strategy to niche your driving instructor business. Itโs worth putting your thinking cap on and spending a few hours mulling it over.
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Interested to know more about you’re options as a driving instructor, get in touch on 03303 044804
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